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Ecommerce UI UX


  1. Social
  2. Paid Ads
  3. Referrals
  4. Mentions in frequented sources of related information (blog/magazine/news)

Four mindsets of customers

From the model there are four mindsets the customers can be in when interacting with a website and brand:

  1. Search
  2. Browse
  3. Monitor
  4. Being aware

Purchase is a mindset that often comes after the user has already been through the other four, finds what he wants (information/story) and likes the interaction.

In the next section, I will discuss search and browse in more detail focusing on the users’ mindset, behaviors, and the site features we design to support their needs.

Laws & Principles of UX

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