- Paid Ads
- Mentions in frequented sources of related information (blog/magazine/news)
Four mindsets of customers
From the model there are four mindsets the customers can be in when interacting with a website and brand:
- Being aware
Purchase is a mindset that often comes after the user has already been through the other four, finds what he wants (information/story) and likes the interaction.
In the next section, I will discuss search and browse in more detail focusing on the users’ mindset, behaviors, and the site features we design to support their needs.
Laws & Principles of UX