Principles to selecting an everlasting & rememberable business name
Check availability, trademarks & brand name conflicts.
Get Logo
Get domain name
Get Social Handles
Get gravatar account
Get branded email
Why start with a narrow audience
Create Value Proposition
Create MVO
Case Studies :
- Boat
- bombay shaving company
- mama earth
- Naturaltein
Who Am I
Hello & welcome to this course. You have made one of the best decisions of your life by joining this. I am Anupama & I will be your teacher today.
My achievements & Background
I am a co-founder of Brandloom, a top brand consulting & digital marketing firm in India. Our usp is that we have built a 7 figure business with 35+ employees without any paid advertising, merely by organic efforts and referrals. We are experts at organic growth, seo, paid marketing (though we did not need to use it ourselves & we do give undue benefit to organic efforts, as they are a long term strategy) , content creation & influencer marketing.
From an educational perspective, I have a Bachelors in Engineering and have been in the IT & Marketing industry for 17 years.
I have worked with companies of all sizes & types. Some of the larger companies I have worked with are IBM, CGI, Tata, Wipro. I have also worked with mid size businesses and funded as well as bootstrapped startups.
Business Mindset
MindLitt Values
Code Of Honor
Level 2 Pitch
These are some tools I use regularly to save time. These simple tools can help do away with menial time-consuming stuff.
1. Css Cheat Sheet
https://htmlcheatsheet.com/css/
2. Fancy-Border-Radius Generator
https://9elements.github.io/fancy-border-radius/
3. Css Shadow Tools
4. Data Visualisation
5. Media File Renamer – Auto & Manual Rename
6. The SEO Framework – Automated, Effortless, Fast.
A landing page is a combination of logic, psychology and emotion. Detailed below are all the necessary elements required to create a high converting landing page.
1. Above the fold Area
- Headline
- Subheadline
- Hero Image/Video
- Brief Copy
- CTA
2. Trust Signals
- List of publications that you have been featured in OR
- Elite customer list of universally/locally recognised brands
3. Explanation of the product or service or its concept
- Discuss Audience Pain points
- Explanation of concept/product/service
4. Benefits
- Feature benefits detailed under emotional benefits
- Exlain how product helps customers, what problems it solves
5. Testimonials
The exact position of testimonials on the landing page is up for debate. I suggest putting them closer to the end because they are one of the most compelling persuasive features in conversion optimization.
Disruptive Advertising has a spread of customer testimonials in two sections. Written testimonials are at the top, and video testimonials are near the bottom. Here are their written testimonials.
And explanation of features and benefits always helps to persuade, but testimonials have the most profound impact upon a user.
It’s important to put the most compelling form of persuasion where it matters most — right at the last chance for a conversion.
6. More CTA
Always close with another call to action. Ideally, you will sprinkle calls to action throughout your page. But whatever you do, give the user a chance to convert.
All CTA’s must be supported with risk reversal/trust signals
- Security message
- Guarantee
- Shipping pricing/free
- Estimated Delivery time. Instantaneous download/ by email for digital products
- Urgency/scarcity
7. Objection Handling via FAQ
Address all possible objects to purchase
8. Test and iterate
It’s important that once you’ve launched your landing page, you start testing it. The entire point of landing page optimization is to try to beat your original landing page with an improved variant. Start by hypothesizing what would help your visitors convert more. It may be a stronger headline, or maybe you have too many distracting images. Whatever your hypothesis is — create variants and test them!
A/B is the key!
Imposter syndrome.
We have all been through it one time or the other.
Like you are not good enough for the job, or that people will discover your secret and leave you in shame?
This is Imposter Syndrome. And it is common among high achieving individuals who have internalized success as a result of luck or even fraud.
Impostor syndrome is a term coined by psychologists that refers to people who may feel like they are not as smart or successful as others perceive them. People with imposter syndrome often do not give themselves credit for their achievements. They believe that their achievements came easy and thus, don’t think much of it. They think that if circumstances were different they probably wouldn’t be able to achieve the same results again.
Imposter syndrome can lead to procrastination, lack of confidence, depression, and anxiety.
What causes imposter syndrome.
Imposter syndrome occurs when we think that our achievements are the result of luck and not hard work, so it makes sense to feel like an impostor in the face of other people’s expectations.
There are usually two reasons that cause imposter syndrome:
- Lack of experience or knowledge in the situation or domain.
- Feeling of unworthiness originating from previous experiences.
Strategies to Overcoming Imposter Syndrome
If you have ever felt like an Imposter, this blog post provides strategies on how to deal with Imposter Syndrome so it doesn’t hold back your potential! Imposter syndrome is a term that can be used to describe people who feel like they’re not good enough or that they’ve fooled everyone into thinking they’re smarter or more talented than they really are.
Imposter syndrome can lead to procrastination, lack of confidence, depression, and anxiety.
-Remember that everyone has different skills and strengths.
Acknowledge Imposter Syndrome is real.
Try to identify what your imposter syndrome tells you. Imposter syndrome can bring about different thoughts like “I am not smart enough”, or “My parents wish they had raised smarter children” for example. When you are able to recognize the thought patterns that make it seem like you don’t deserve success, it becomes easier to start countering those thoughts.
You are not alone in your feelings of Imposter Syndrome. Everybody is a beginner at some point, if you think you can better your skills or you need more experience, the only solution is to ignore the imposter syndrome.
Why am asking you to ignore it is so that you can learn more and gain experience. If you’re new to a domain then it’s a catch 22 situation. Your imposter syndrome will not be eliminated completely unless you have the experience.
In summary, get used to the idea of winging it.
If Imposter Syndrome is affecting your work or confidence, here are three steps to take action and overcome it:
-Take action!
Procrastination is a common symptom of Imposter Syndrome. It can be paralyzing, but we need to take action and realize that our feelings don’t dictate the facts. One way to approach it is to simply break tasks down into smaller goals and take the first step.
Imposter syndrome can be a tough thing to fight, but it’s important that you don’t give up or let your Imposter Syndrome win. If anything tell yourself “I am worthy” and then take action!
In summary, take action and do something to improve your skills, even if you don’t feel ready.
-Talk to someone
Finally, we need to talk about it with someone else like a mentor or friend or even a professional, who can give us an outside perspective on what’s really going on. Imposter syndrome is all in your head but sometimes you just aren’t seeing things clearly when you’re looking at them from the inside.
Why do we feel it.
Imposter syndrome is a feeling that you have somehow cheated your way into the job by luck or fluke, and one day everyone will find out. In an age where social media has taken over our lives to such a degree it’s not surprising we compare ourselves with others so much. Imposter Syndrome can be especially debilitating when working from home because virtual work is isolating in nature.
Imposter Syndrome is a feeling of self-doubt and inadequacy that can affect anyone, regardless of experience or qualifications. It can make you feel like you’re not good enough and that you’re going to be “found out” at any moment.
In the end, impostor syndrome can hold us back from achieving our goals if we don’t take control of it.