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Pre-suasion Principles

Concept of Framing My friend is not alone in experiencing the remarkable effects of merely launching a large number into the air and, consequently, into the minds of others. Researchers have found that the amount of money people said they’d be willing to spend on dinner went up when the restaurant was named Studio 97, […]

Investor Mental Models

What are Mental Models? Mental models are key ideas from each discipline (e.g. Mathematics, Physics, Accounting etc). It’s a framework or worldview you have in your mind to help you understand how the world works. Traditionally in school, we study subjects in isolation. Information about each subject is compartmentalised into distinct folders in our brain […]

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