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Ecommerce UI UX

Discovery Social Paid Ads Referrals Mentions in frequented sources of related information (blog/magazine/news) Four mindsets of customers From the model there are four mindsets the customers can be in when interacting with a website and brand: Search Browse Monitor Being aware Purchase is a mindset that often comes after the user has already been through […]

Mental Models

the circle of competence the law of diminishing returns the Pareto principle – the 80/20 rule 5 great books about mental models If you want to read more about mental models, here are some books to further explore the topic. Not only I found these books useful, but I’ve seen them recommended over and over […]


Success Failure is not the opposite of success, failure is an ingredient of success. Anupama Every battle is won before it is fought. Sun Tzu, ancient chinese military strategist

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